The main purpose of the retail jewelry store layout is to highlight the characteristics of products, make customers desire to buy, and facilitate selection and purchase. A jewelry store needs a reasonable design, and when designing a jewelry store, space, variety, merchandise, lighting, jewelry store showcase, and cash registers need to be considered.

supplier jewelry showcase

1. Spatial layout The spatial layout of bijouteries is complex and diverse, and each operator can choose and design according to their actual needs. Generally, the general plan is determined first, such as the proportion of salesperson space, customer space and product space, and the division of areas, and then changes are made to display the products in detail.

 

(1) The three spaces of the store. There are various types and spatial patterns of jewelry stores. In fact, it is mainly composed of commodity space, employee space, and customer space. It is just a combination of three spaces, so the three spaces are closely related to the spatial pattern of jewellery stores.

Commodity space: refers to the place where commodities are displayed, with various options such as platform type and shelf type.

Clerk space: refers to the place where the clerk needs to receive customers and engage in related work. There are two situations: one is confused with the customer space, and the other is separated from the customer space.

 

Customer space: refers to the place where customers visit, choose and buy products. Different products can be divided into three forms: outside the store, inside the store, and a combination of inside and outside.

retail jewelry store

(2) Four forms of store space pattern. According to the number of commodities, types, sales methods, etc., the three spaces can be organically combined to form four forms of the spatial pattern of jewelry stores.

Contact store: the commodity space is adjacent to the street, customers buy items on the street, the clerk provides service in the store, and the customer and the clerk are separated by the commodity space.

Closed store: The product space, customer space, and clerk space are all in the store, and the product space separates the customer space from the clerk space.

Closed, round-the-clock store: The three spaces are all in the store, and customers can freely roam to choose products, which are actually sold on open shelves. This type can have a certain amount of clerk space or no specific clerk space.

jewelry store design

 

Contact closed, and tour-type stores: Add contact-type commodity space to closed and tour-type stores, that is, customers have two spaces inside and outside the store. This type also includes two forms of space with clerks and spaces without clerks. In the following, we conduct specific analyses and research on various forms.

 

(1) Contact store with narrow clerk space: This type of space pattern is a traditional store form with no space for customer activities. Customers contact, select and purchase products from clerks on the roadside. It has three characteristics: first, the staff space is narrow; second, the customer activity area is outside the store; third, the commodity space is in the storefront. This type requires the clerk to have a unique form of service.

 

(2) Store staff with a wide contact space: this kind of spatial pattern also places customers outside the store and the staff contact customers through the counter. The difference from the narrow contact type of the clerk is that the clerk has a large space for movement. Its characteristics are as follows: the activity space of shop assistants is wide, the activities of customers are outside the store, and the products are placed in the storefront.

 

(3) Closed stores with narrow clerk space: Customers can only see the products when they enter the store, and the clerk space is relatively narrow. This pattern is generally suitable for commodities such as valuables and gifts, and some biscuits, candy, tea, and other jewelry stores adopt this pattern, supplemented by some contact types.

 

(4) Enclosed store with wide clerk space: In this type of store, customers, clerks, and commodity space are all indoors, with a wide space for clerk activities and ample space for customer activities. The most common are shops facing the road, which are great for selling expensive gifts and premium merchandise.

 

(5) Closed and tour-type stores with staff space: The characteristic of closed and tour-type stores is that the store does not display products, and customers visit and purchase after entering the store. In a closed, round-the-clock store with clerk space, the clerk space is limited to a certain range of counters, and they generally do not enter the customer’s space. Only when the customer brings the selected goods to the cashier, the clerk will take the initiative to serve. Customers can shop, visit and even read magazines in the store leisurely without interruption. Stores that use this form include food stores, grocery stores, and stores that deal in intimate products such as records and fashion.

 

(6) Closed, round-the-clock store without clerk space: This type of store places high merchandise in front of the store. Customers who don’t know the store won’t easily enter. The store staff’s activity space is not distinguished from the customer’s activity space, and it is specially designed for selling high-end boutiques. This product format itself has strictly filtered and selected customers. At the same time, the products operated by this kind of store are expensive, and customers are more serious and careful when buying, and often need the clerk to explain from the side and act as the customer’s consultant. The clerk should not only do the work of collecting money but should be among the customers.

 

(7) Contact, closed, round-the-clock stores with clerk space: This type of store has many clerks on the storefront and inside the store. The display of goods in the store can attract customers and give people an ordinary feeling; the display of goods in the store adopts a tour-style layout, and customers can choose at will after entering the store.

 

(8) Contact, closed, and tour-type stores without clerk space: Although this type of store does not display the most high-end products, it often requires clerks to explain, explain and provide consultation to customers. It is generally applicable to ordinary fashion clothing stores, such as leather shoe stores, leather bag stores, etc. Most of them use popular prices and a wide variety of commodities, giving people the impression of being popular.

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