Now is an era of lighting. Jewelry just needs bright lights to highlight its beauty under the light, but we can’t use these lights as we like, so. In the decoration of jewelry stores, there are too many aspects of lighting design that need to be considered. Usually, there are 5 directions of light irradiation.
(1) Top light: Top light that forms a three-dimensional effect in the up and down direction, with a small projection of illuminated objects and strong contrast between light and dark.
(2) Side lighting: forming side lighting on the left and right yin and yang sides, the light is irradiated from the left and right, the upper left, the upper right, the lower left, and the lower right. The projection of the illuminated object is clear, the stereoscopic effect is strong, and the layers are rich.
(3) Oblique light: the surface light of the oblique front is 45° of the basic lighting, the projection is flat, and the color of the illuminated object is fully displayed, but the three-dimensional effect is poor.
(4) Backlight: The backlight that separates the product from the background, the lighting from the rear, and the outline of the illuminated object is clear, and has an artistic silhouette effect.
(5) Bottom light: It forms a reverse effect as a supplementary bottom light, and bottom-up lighting is suitable for auxiliary light distribution. The color emitted by the light source itself is the "light source color", while the color reflected by the jewelry from the light source is generally called "surface color". Jewelry itself does not emit light, except for some gemstones that have fluorescent or phosphorescent effects.
Questions that jewelry stores need to pay attention to:
1) Ensure that the counter is bright and eye-catching – let customers walk in.
2) Make the indoor light harmonious, beautify the storefront, and create a stable and comfortable shopping environment.
3) It can clearly show the correct color of the jewelry, show the delicate craftsmanship and true color of the jewelry, and attract the attention of customers.
4) Choose the light source reasonably, reduce energy consumption, and reduce maintenance – save cost.
Good lighting effects can bring better sales performance. Different jewelry requires different lights to be used together. For example, the lights of gold ornaments, emeralds, and diamonds are very different. The characteristics of jewelry itself have extremely high requirements on the light source. High lumen efficiency (80lm/w); low heat radiation; good color rendering; uniform light color, bright and lifelike colors; try to avoid tarnishing of textiles and brittle plastics Chemical (anti-ultraviolet); constant light color throughout the effective service life; insensitive to temperature changes; long service life, economical and durable; commonly used light color:
Cool white light: 8000-9000K Applicable to diamonds, K gold, platinum, platinum, palladium, clocks, and other stores
Positive white light: 6000-6500K Applicable to white jade, Hetian jade, pearl, agate, colored treasure, clocks, and other stores
Neutral light: 4000-4500K Applicable to emerald, colored gold, gold inlaid jade, amber, clothing, and other stores
Yellow light: 2900-3200K Applicable to a Gold store
White bluish: 18000-22000K Applicable to a Silver jewelry store (Because the color temperature is not constant, it is normal within this range) The factors that affect the lighting effect of jewelry stores are: illuminance, color temperature, Lamp configuration, color rendering, background color.
In commercial lighting, the brightness requirements of jewelry store lighting are the highest due to the characteristics of its display. Therefore, in order to adapt to this environment, it is necessary to use a large number of high-brightness light sources such as metal halide lamps and tungsten halogen lamps, and then match them. Use external lamps for ambient light auxiliary lighting, but the problem is that there is no sense of hierarchy, and it is impossible to highlight the key points of jewelry. Customers see a lot of gold and silver jewelry, but they are at a loss. Therefore, the need for horizontal display cabinets is appropriate Increase the quantity and quality of light to guide customers, and compare and select products.
Therefore, what points should be paid attention to in lighting design in jewelry store decoration?
Ⅰ. Light and color matching: According to the type of jewelry, match the light and color with a reasonable color temperature. Using a light source with the same color temperature in the same area can make pearls show flickering light and charming illusion, and make colored gemstones show more vigorous colors and bright light. Make diamonds appear crystal clear.
Ⅱ. Appropriate illuminance: In the lighting design of jewelry, small accessories need to be highlighted with accent lighting, and the illuminance should be high enough. In the jewelry store decoration design, there is strict control over the matching of lamps. The combination of main lamps and auxiliary lamps, the coordination between round lamps and square lamps, and the use of track lamps and inlaid lamps are all strictly debugged to achieve the human vision. comfortable feeling.
Ⅲ. Embody characteristics: such as gold, pearls, and other jewelry that completely rely on reflected light, pay attention to the direction of light incidence, so that the reflected light “flash point” stimulates customers’ eyes; emerald, crystal and other jewelry that pay attention to light-transmitting texture should pay attention to light transmission.
Ⅳ. Aesthetics: It must have the functions of decorating space, setting off the atmosphere, and beautifying the environment. The lighting design should be designed to meet the needs of the jewelry display as much as possible, and at the same time meet the requirements of the interior decoration of the showcase.
V. Safety: In the lighting design, the regulations and requirements of the specification design must be strictly followed, and at the same time, the environmental conditions (such as temperature, humidity, harmful gas, radiation, steam, etc.) Good ventilation, heat dissipation, and other issues.
Ⅵ. artistry: show the space and level of the showcase, as well as the three-dimensional sense of exhibits and decorations. Use lighting to convey special three-dimensional and decorative textures, revealing the texture, texture, color and other aesthetics of the exhibits.
Ⅶ. Pay attention to the sense of space: In order to highlight a certain subject or part of the display space, the exhibition design of the showcase should use two forms of area lighting and special effect lighting to deliberately form the contrast and change between the bright area and the dark area, creating various A necessary space atmosphere, so that the lighting division and the bright and dark areas with different brightness form a sense of space.
To sum up, the lighting design in the jewelry store must not be ignored. If you add your own creativity and design to the lighting, it will definitely make the jewelry more brilliant.
